welcome to View Imaging!
We are a full-service photography and digital retouching studio in Soho Manhattan, VIEW IMAGING caters to the finest photographers, editorial magazines, and advertising agencies. Without compromising on quality or personal touch, our production team and retouchers - made up of the industry’s top digital imaging specialists - turns raw images into artful narratives.
As the retoucher of choice for high-end brands and photographers, our retouching work spans continents, covering everything from fashion to beauty, lifestyle to comprehensive advertising work and still life.
Peter Rundqvist is a renowned Master Retoucher. He began his career in his native Sweden, eventually landing in NYC by way of London and Sao Paolo. For a number of years he was the head retoucher at Harper’s Bazaar responsible for perfecting their
cover imagery. At Harper's Bazaar he collaborated first hand
with some of the most recognized and in-demand contemporary photographers and editors in the industry. Throughout his years at Harper's Bazaar, he fostered many close relationships with the photographers he worked with, based not only on his skills with retouching, but also his high-level of service and care.
Peter eventually started his own Soho-based retouching studio, View Imaging. Here Peter uses his expertise to create flawless images for advertisements, editorials and billboards, collaborating with photographers such as Peter Lindbergh, Michael Thompson, Terry Richardson, Tiziano Magni, Camila Akrans and Diego Uchitel.
View Imaging's work has been featured in publications such as Italian and French Vogue, Numéro, ELLE, V Magazine,
i-D Magazine, Rolling Stone, GQ, Playboy and Harper's Bazaar. Advertising clients include Valentino, Hermes, Elie Tahari, Nic & Zoe, La Mer, Aveda, Mercedes Benz, and Puma among others.
Art is much less important than life, but what a poor life without it. -Robert Motherwell
Art is an elusive thing. As more and more companies swell in size and missions, the individualized skill and personal attention needed to create an image of the highest quality is harder and harder to find. At VIEW IMAGING, our first priority is to foster an environment where photographers and art directors optimize their creative abilities in pursuit of striking and original art. As a digital art suite, we have the passion, skill, and cutting-edge technology needed to achieve even the most ambitious artistic vision. Most importantly, we understand the shared sense of satisfaction that comes from a perfectly realized image.