SUCCESS STORY

coty

Providing high-quality extension creative for a fragrance brand

SERVICES

concepting

challenge

Coty was urgently looking for an agency partner that would provide creative direction for their holiday campaign and handle the production of the necessary digital assets.

SOLUTION

During this demanding time of year, View Imaging jumped in to support Coty’s team by providing end-to-end creative support, delivering quality assets they needed for their 360 campaign on time and on budget.

challenge

Coty needed an omni-channel production partner to globally scale their fragrance campaigns within the US, Asian, and European markets.

SOLUTION

View Imaging delivered campaign creative to satisfy the requirements of all channels and localize global campaigns effectively.

COTY PARTNERSHIP
AT A GLANCE

efficient

Studio Shoot Day to Capture 10 Complex
Gift Sets

scalable

130

Final Assets Delivered
Across All Channel Formats

consistent

Images on Average for
Unique Channel Specs for Each Product Set

View Imaging has been indispensable in extending our holiday campaign. Their team maximized our creative direction, productivity, consistency— and budget. Relying on their tried-and-true creative process has allowed our team to focus on the next big thing—and that’s a big thing for us.

kimberly grant

Senior Global Digital Marketing Manager, COTY

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