challenge
Primary Kids sought a production partner to enhance creative operations within their e-commerce photography workflow, as their marketing needs quickly expanded to meet consumer demand.
SOLUTION
By utilizing their Brooklyn, NY, photo studio, View Imaging streamlined the process of shooting new collections, enabling immediate post-production and retouching.
challenge
With a curated design collection known for its vibrant colors, the Primary team wanted to make sure the final imagery accurately portrayed the product in real life.
SOLUTION
View Imaging maintained a retouching style guide and detailed colorway library to preserve the image quality and accuracy of every color and pattern.
EFFICIENT
PRODUCTION
PRODUCTION
Sample Configuration
PRIMARY PARTNERSHIP
AT A GLANCE
AT A GLANCE
scalable
80+
Colorways &
HEX Codes Created
HEX Codes Created
consistent
261
Average Number of Assets Shot & Retouched per Shoot
speed
15
Days End-to-End
Turnaround
Turnaround
reliable
5+
Partnership Years and Counting
Working with View Imaging has been a major improvement to our workflow. Having a ‘one-stop shop’ for our lay-down photography is incredible. Their team shoots our items and can begin post-production straightaway—no sending files back and forth between teams, which saves a ton of time!
TONI-ANN LANGELLA
Digital Asset Manager, Primary
ALL CASE STUDIES
sephora
Plugging into an in-house creative team for maximum efficiency
coty
Providing high-quality extension creative for a fragrance brand
for love & lemons
Helping a fresh fashion brand refine their post-production process for increased demand
GERBER
High-volume content production powered by View Imaging
High-quality creative extension for a world-class tech brand
microsoft
primary
Helping start-up fashion brand scale for rising consumer demand
acosta
Powering content creation for a network of commerce agencies and brands
