challenge
Gerber’s agency, Mosaic, needed help launching 110+ SKUs across 5+ e-commerce retail channels in a short timeframe and didn't have internal creative capacity to manage high-volume content creation.
SOLUTION
View Imaging leveraged our extension creative production model allowing for 24/7 design and copy in 6-day sprints.
challenge
Baby food is a highly competitive CPG category with numerous layers of legal review and regulatory requirements which caused bottlenecks in creative deliveries.
SOLUTION
View Imaging developed flexible guidelines that integrated legal requirements, streamlining the creative approval process and reducing lengthy feedback loops.
GERBER PARTNERSHIP
AT A GLANCE
AT A GLANCE
dependable
5+
National
E-Commerce Retailers
E-Commerce Retailers
Flexible
12
Product
Lines
Lines
Scalable
2,151
Copy & Imagery
Assets
Assets
consistent
116
SKUs
View Imaging played a crucial role in building out both basic and A+ PDP content for key retailers like Amazon, Walmart, Target, and more. Their ability to handle everything from static images and animation to copywriting made them an invaluable asset to our team. Despite these challenges of the baby food category's stringent legal process, they never faltered. I highly recommend View Imaging for any PDP content needs!
danielle mathews
VP, Digital Commerce & Media, Mosaic North America
ALL CASE STUDIES
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GERBER
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High-quality creative extension for a world-class tech brand
microsoft
primary
Helping start-up fashion brand scale for rising consumer demand
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Powering content creation for a network of commerce agencies and brands
